Fly TEAL

Tasman Empire Airways Limited (TEAL) comissioned Auckland artist Arthur Thompson to create a series of "Fly TEAL" posters promoting it's Pacific destinations in the 1950s. These included stops on TEAL's famous Coral Route, such as Fiji, Samoa and Tahiti, as well as New Zealand, Australia, and Norfolk Island. Below is a selection of my favourite images.

I like the use of colour and the simple graphics. Somehow each poster seems playful and slightly mysterious. Of course, they play to 1950s perceptions of the 'exotic other' that wealthy air travellers might have imagined could be found at each destination.